Press Release

2023 TaxAct Texas Bowl Set for December 27

HOUSTON – The 2023 TaxAct Texas Bowl will be played in primetime on Wednesday, December 27, at NRG Stadium. The 18th edition of the bowl will be broadcast nationally at 8 p.m. CT (9 p.m. ET) on ESPN and ESPN Radio. This season marks the 10th time a Big 12 team will face an SEC opponent in the game. 

Following the expansion of the Big 12, Brigham Young University, the University of Central Florida, the University of Cincinnati and the University of Houston will all have a chance at being selected to the 2023 TaxAct Texas Bowl for the first time. The Big 12 leads the series 5-3, after winning the last two matchups.

In the 2022 TaxAct Texas Bowl, Texas Tech defeated Ole Miss, 42-25. Red Raiders QB Tyler Shough won MVP honors, going 24-of-39 for 242 yards and one touchdown with two rushing scores. The game welcomed 52,251 fans to NRG Stadium and had a total live audience of over 2.5 million. 

Through the years, the TaxAct Texas Bowl has been a tremendous success both on and off the field. Since 2014, the game is the most attended Bowl in the country outside of the “New Year’s 6” games.  The Bowl has also generated an average of over $40 million annually for the Houston economy and has contributed over $2.3 million in financial support to DePelchin Children’s Center, The Bowl’s official charitable beneficiary and one of the oldest children’s organizations in the city. 

The TaxAct Texas Bowl is one of 17 bowl games owned and operated by ESPN Events, a division of ESPN, and managed locally by Lone Star Sports & Entertainment.  To be the first to get ticket updates and for more information around the game, fans can sign up for the TaxAct Texas Bowl wait list at

Following the TaxAct Texas Bowl, all attention will return to Houston as NRG Stadium hosts the 2024 College Football Playoff National Championship Game Presented by AT&T on January 8. 


About Lone Star Sports & Entertainment

Lone Star Sports & Entertainment is an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to producing annual college football events such as the TaxAct Texas Bowl and Texas Kickoff, LSSE has emerged as a premier promoter for international soccer matches, including the Copa de Lone Star, Copa America Centenario, the 2010 MLS All-Star Game, the 2006 FC Barcelona U.S. tour, the International Champions Cup, the 2003 and 2008 matches between the United States and Mexico, a venue-leading seven Concacaf Gold Cups including 2023, and the 2023 Soccer Champions Tour featuring Real Madrid vs. Manchester United.

About ESPN Events

ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In 2023, the 32-event schedule includes four early-season college football kickoff games, 17 college bowl games, nine college basketball events, and a college softball event, in addition to a new college gymnastics event coming in 2024. Collectively, these events account for over 400 hours of live programming on ESPN platforms, while reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. 

For more information, visit the official website, Facebook, Twitter or YouTube pages.