Press Release


HOUSTON – The TaxAct Texas Bowl, in partnership with the Houston Livestock Show and Rodeo, announce the Rodeo Bowl presented by Kroger will take place on January 1, 2022. Open to the public for the first time, the Rodeo Bowl is the first of multiple Texas-themed Bowl Week events and will feature student athletes from the Kansas State and LSU football teams participating in activities such as calf roping, goat dressing, hay bale stacking and calf penning at NRG Arena.

Prior to the Rodeo Bowl, fans will have access to the Rodeo Bowl Corral outside of NRG Arena, featuring rodeo-themed activities like face painting, a petting zoo, a live DJ and more. Following the event, ticketholders can attend a free live concert performed by Texas country music stars Kyle Park and Jon Stork on the Goode Company Stage.

Fans can purchase tickets to attend the Rodeo Bowl, with proceeds benefiting the DePelchin Children’s Center, for just $14.99, while children ages 12 and under will receive free admission. A limited number of VIP packages are available for purchase and will grant eligible package holders access to a mutton bustin’ competition, VIP seating for both the event and concert, complimentary food and beverages and other perks. Interested fans can find more information on the event and purchase tickets and VIP packages at

Schedule of Events:

3:30 PM: Rodeo Bowl Corral
LOCATION: Blue Lot outside of NRG Arena
FEATURES: Live DJ, petting zoo, face painting and more family-friendly entertainment

4:45 PM: NRG Arena doors open

5 PM: Rodeo Bowl Presented by Kroger
FEATURES: Student athletes from the Kansas State and LSU football teams and eligible VIP ticket holders compete in rodeo-themed events

7 PM: Rodeo Bowl Presented by Kroger Concert
FEATURES: Texas Country music stars Kyle Park and Jon Stork perform on the Goode Company Stage for all attendees

TaxAct Texas Bowl
The TaxAct Texas Bowl is owned and operated by ESPN Events, a subsidiary of ESPN, and managed locally by Lone Star Sports & Entertainment. The TaxAct Texas Bowl has showcased teams from the Big 12 and the SEC, two of the country’s premier conferences since 2014. The fifth most-attended bowl in the country since 2016, the TaxAct Texas Bowl generates nearly $40 million annually for the Houston economy and has donated over $2 million in financial support and millions more in promotional support to DePelchin Children’s Center, the bowl’s official charitable beneficiary. Tickets are now available for the TaxAct Texas Bowl at 

Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $500 million to the youth of Texas and education. The 2022 Rodeo is scheduled for Feb. 28 – March 20. The 2022 World’s Championship Bar-B-Que Contest is scheduled for Feb. 24 – 26. For more information, visit and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.

At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

DePelchin Children’s Center
DePelchin Children’s Center was named as the TaxAct Texas Bowl’s official charitable beneficiary in 2006. Founded in 1892 by Kezia Payne DePelchin, DePelchin Children’s Center is an accredited foster care and adoption agency serving the most vulnerable children and families in Texas and working to break the cycles of abuse and neglect. DePelchin’s approach to caring for kids integrates at-risk prevention, foster care, adoption and post-adoption programs to improve the mental health and physical well-being of children who are at risk of entering or are in the State’s child welfare system. The TaxAct Texas Bowl has donated nearly $2 million in support of these efforts to date.